Health Communication: Strategies for Developing Global Health Programs
New York: Peter Lang (2013), vii, 383 pp.
Contains index
Series: Health Communication, 5
ISBN 978-1-4539-1196-9 / pdf); 978-1-4331-1864-7 / pbk)
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities." (Publisher description)
Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion 7 Do Kyun Kim, Arvind Singhal, & Gary Kreps
LEVERAGING TECHNOLOGY
1 Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns / Charles K. Atkin, Ronald E. Rice
2 Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field / Andrew Isham, Bret R. Shaw, & Dave Gustafson
3 A Primer for Using Mobile Apps and Social Media in Healthcare / Carolyn Lauckner & Pamela Whitten
4 Digital Games: The SECRET of Alternative Health Realities / Hua Wang, Arvind Singhal
PERFORMANCE AND NARRATIVE POWER
5 Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu
6 Conversations about Cancer (CAC): A National and Global Strategy for Impacting Family and Medical Interactions / Wayne A. Beach, Kyle Gutzmer & David M. Dozier, Mary K. Buller & David B. Buller
7 Narrative-based Health Communication Interventions: Using Survivor Stories to Increase Breast Cancer Knowledge and Promote Mammography / Tess Thompson & Matthew W. Kreuter
8 Drama as a Rhetorical Health Communication Strategy / Anat Gesser-Edelsburg
APPLIED COMMUNCATION STRATEGIES
9 Communication Network Analysis for the Diffusion of Health: Identifying Key Individuals / Do Kyun Kim
10 The Positive Deviance Approach to Designing and Implementing Health Communication Interventions / Arvind Singhal
11 Using Theory and Audience Research to Convey the Human Implications of Climate Change / Melinda R. Weathers, George Mason, Matthew Nisbet
12 Integrating the Diffusion of Innovations and Social Marketing for Designing an HIV/AIDS-Prevention Strategy among a Hard-to-Reach Population / Do Kyun Kim
COMMUNITY PARTICIPATORY DESIGN
13 Community Participatory Design of Health Communication Interventions / Linda Neuhauser, Gary L. Kreps, S. Leonard Syme
14 Faith-based Community Health Interventions: Incorporating Cultural Ecology, the Social Ecological Framework, and Gender Analysis / Kari Hartwig
15 Designing Logos for Health Campaigns: Convergence of Semiotics and the Diffusion of Innovations / Do Kyun Kim
HEALTH ADVOCACY AND ACTIVISM
16 Strategic Communication for Health Advocacy and Social Change / Gary L. Kreps
17 Health Activism as Resistance: MOSOP as a Site of Culture-Centered Resistance in Niger Delta Region of Nigeria / Mohan J. Dutta
VALUING DATA
18 National Health Communication Surveillance Systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J Finney, Ellen Burke Beckjord
19 Cultural Beacons in Health Communication: Leveraging Overlooked Indicators and Grassroots Wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal
20 Evaluating Health Communication Interventions / Gary L. Kreps
LEVERAGING TECHNOLOGY
1 Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns / Charles K. Atkin, Ronald E. Rice
2 Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field / Andrew Isham, Bret R. Shaw, & Dave Gustafson
3 A Primer for Using Mobile Apps and Social Media in Healthcare / Carolyn Lauckner & Pamela Whitten
4 Digital Games: The SECRET of Alternative Health Realities / Hua Wang, Arvind Singhal
PERFORMANCE AND NARRATIVE POWER
5 Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu
6 Conversations about Cancer (CAC): A National and Global Strategy for Impacting Family and Medical Interactions / Wayne A. Beach, Kyle Gutzmer & David M. Dozier, Mary K. Buller & David B. Buller
7 Narrative-based Health Communication Interventions: Using Survivor Stories to Increase Breast Cancer Knowledge and Promote Mammography / Tess Thompson & Matthew W. Kreuter
8 Drama as a Rhetorical Health Communication Strategy / Anat Gesser-Edelsburg
APPLIED COMMUNCATION STRATEGIES
9 Communication Network Analysis for the Diffusion of Health: Identifying Key Individuals / Do Kyun Kim
10 The Positive Deviance Approach to Designing and Implementing Health Communication Interventions / Arvind Singhal
11 Using Theory and Audience Research to Convey the Human Implications of Climate Change / Melinda R. Weathers, George Mason, Matthew Nisbet
12 Integrating the Diffusion of Innovations and Social Marketing for Designing an HIV/AIDS-Prevention Strategy among a Hard-to-Reach Population / Do Kyun Kim
COMMUNITY PARTICIPATORY DESIGN
13 Community Participatory Design of Health Communication Interventions / Linda Neuhauser, Gary L. Kreps, S. Leonard Syme
14 Faith-based Community Health Interventions: Incorporating Cultural Ecology, the Social Ecological Framework, and Gender Analysis / Kari Hartwig
15 Designing Logos for Health Campaigns: Convergence of Semiotics and the Diffusion of Innovations / Do Kyun Kim
HEALTH ADVOCACY AND ACTIVISM
16 Strategic Communication for Health Advocacy and Social Change / Gary L. Kreps
17 Health Activism as Resistance: MOSOP as a Site of Culture-Centered Resistance in Niger Delta Region of Nigeria / Mohan J. Dutta
VALUING DATA
18 National Health Communication Surveillance Systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J Finney, Ellen Burke Beckjord
19 Cultural Beacons in Health Communication: Leveraging Overlooked Indicators and Grassroots Wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal
20 Evaluating Health Communication Interventions / Gary L. Kreps
