"This paper measures how often audiences in Kenya, Nigeria and South Africa consume Chinese media, and investigates whether a positive relationship exists between the consumption of English language Chinese media and attitudes towards China. Method: We analyze three waves of survey data collected in 2017/2018, 2020 and 2021 (N = 5876) in Kenya, Nigeria, and South Africa. Findings: We show that, while Chinese State-owned news media have a growing but limited following, the minority of media users who report getting news from Chinese media have better attitudes towards China than those who don’t. Implications: Our findings suggest that Beijing’s external communication activities might have the potential to fulfil Beijing’s goal of improving the country’s image overseas, provided that media reached a wider audience." (Abstract)