"Self regulation through peer review is a system whereby journalists hold each other accountable for the quality and accuracy of their content. If the Kenyan experience is anything to go by, this measure can provide an additional layer of scrutiny – additional to a state ombudsman or media houses’ internal quality controls – that is both quick and less prone to political interference. Having edited the the 'Media Observer' and contributed several reviews, I offer the following seven measures to take to ensure your own peer review programme is an effective tool in the fight to restore audience trust: Guard goodwill [...] Make it part of a routine [...] Consider hiring a public editor [...] Regularly review editorial policies [...] Communicate openly about external forces [...] More carrots, fewer sticks [...] Supplement with a mentorship programme." (Making peer review work for you, page 20-22)