"This report sets out data on the extent of publisher adoption alongside motivations for joining TikTok; pulls together top tips from TikTok creators and discuss the metrics most commonly used to evaluate success; explores different strategies for engaging users on the platform, highlighting case studies from early pioneers as well as independent news creators and activists; and looks at future opportunities for monetisation and ways in which publishers would like TikTok to better support reliable and trusted news sources." (Introduction and Key Findings, page 4)