"1. Social Media Users in MEA (Middle East and Africa) spend the most time on social networks, averaging over 3.5 hours per day. Internet users in the MEA have an average of 8.4 social media accounts, research reveals. UAE, with an average of 10.5 accounts, has “the highest number of social media accounts per person globally. 2. Top TikTok influencers grew their fanbase by an average of 65%, between February and August 2020, with the highest engagement rates in Bahrain, Oman and Saudi Arabia. Few influencers have successfully crossed over from other platforms. 3. Egypt is the 9th largest national market for Facebook in the world, with 44 million users, by October 2020. Turkey is the only other MENA country in the Top 20, with 37 million users. 4. Four MENA Countries, Saudi Arabia (17.9 million users), Turkey (9.7m), Iraq (9.6m) and Egypt (8.9m) are in the 13 largest national markets for Snapchat worldwide. Audiences are continuing to grow, highlighting the importance of the app. 5. 79% of Arab Youth say they get their news from social media. That’s up from 25% in 2015 [...]" (Executive summary)