How to Establish Effective Book Marketing and Distribution Systems in Asia/Pacific: Report of the Regional Training Course on Book Production in Asia/Pacific (Tokyo, Japan, September 21-October 9, 1994)
Tokyo: Asia/Pacific Cultural Centre for UNESCO (ACCU) (1994), 108 pp.
"The participants in this 1994 regional training course examined the issue of book distribution and marketing. They focused on book marketing together with the development of distribution in order to prepare practical action plans for improvement. Twenty-three experts from 20 countries in Asia/Pacific and Africa analyzed problems, exchanged experiences, examined various marketing devices, and drafted practical action plans for establishing effective book marketing systems, calling upon governmental cooperation, publishing industries in member states, and the international society." (Abstract ERIC database)
I. PRACTICAL SUGGESTIONS TO IMPROVE BOOK MARKETING AND DISTRIBUTION IN ASIA/PACIFIC, 10
II. STRATEGIES FOR SUCCESFUL MARKETING OF PUBLICATIONS
1 Publishing as Communication Media / Hideo Shimizu, 23
2 Book Marketing and Distribution: Marketing Theory and Practice / Alison Baverstock, 28
3 Developing Publishing Business and Marketing of Children's Books / Tadashi Matsui, 31
4 Practices of Book Marketing in Japan / Yoshio Aida, 33
5 Approaches for Successful Marketing of Publications / Shoichi Nagai, 36
6 Marketing Practices of Trade Publishing in U.S.A. / Tetsu Shirai & Kuniaki Ura, 39
7 How To Market Books More Effectively / Alison Baverstock, 41
8 Marketing and Editing of Magazines / Mitsutoshi Igarashi, 42
9 Marketing of School Textbooks and Teaching Materials / Bunpei Mizunuma, 47
10 The Role of Wholesale Distributors in Books Sales in Japan / Masayoshi Yoshida, 50
11 Bookshops and Sales Promotion / Tadao Nireki, 52
12 Strategies for Improving Local Distribution of Books - Book Delivery Services in Local Areas / Shozo Ikari, 51
13 Practical Session on Drafting Effective Marketing Plans of Publications / Alison Baverstock, 56
III. PRESENT SITUATION OF BOOK MARKETING AND DISTRIBUTION IN RESPECTIVE COUNTRIES
Bangladesh / Nazira Ahmed, 67
Bangladesh / Anowarul Hoque Bhuiyan, 68
Bhutan / Dago Dorji, 70
India / Suresh Chand, 72
Indonesia / Cucu Kartini, 74
Iran / Fazel Ardeshir Larijani, 75
Laos / Bounphak Leuangilay, 77
Malaysia / Mohamad Bin Haji Mohd. Zain, 78
Maldives / Abdullah Shafeeu, 79
Mongolia / Tate Erekbai, 80
Myanmar / Mya Mya, 81
Nepal / Tej Bahadur Pant, 84
Pakistan / Syed Naim Akhtar, 85
Papua New Guinea / Jospeh P. Abaka, 88
Philippines / Beatriz R. Abiva, 90
Republic of Korea / Chung Jee-Seok, 92
Sri Lanka / Mohamad Rumi Izadeen, 94
Sri Lanka / H. M. Guneratne Banda, 97
Thailand / Suwadee Chongsatitwattana, 98
Vietnam / Tu Ngoc Anh, 99
Kenya / Asenath Bole Odaga, 100
APPENDIX
II. STRATEGIES FOR SUCCESFUL MARKETING OF PUBLICATIONS
1 Publishing as Communication Media / Hideo Shimizu, 23
2 Book Marketing and Distribution: Marketing Theory and Practice / Alison Baverstock, 28
3 Developing Publishing Business and Marketing of Children's Books / Tadashi Matsui, 31
4 Practices of Book Marketing in Japan / Yoshio Aida, 33
5 Approaches for Successful Marketing of Publications / Shoichi Nagai, 36
6 Marketing Practices of Trade Publishing in U.S.A. / Tetsu Shirai & Kuniaki Ura, 39
7 How To Market Books More Effectively / Alison Baverstock, 41
8 Marketing and Editing of Magazines / Mitsutoshi Igarashi, 42
9 Marketing of School Textbooks and Teaching Materials / Bunpei Mizunuma, 47
10 The Role of Wholesale Distributors in Books Sales in Japan / Masayoshi Yoshida, 50
11 Bookshops and Sales Promotion / Tadao Nireki, 52
12 Strategies for Improving Local Distribution of Books - Book Delivery Services in Local Areas / Shozo Ikari, 51
13 Practical Session on Drafting Effective Marketing Plans of Publications / Alison Baverstock, 56
III. PRESENT SITUATION OF BOOK MARKETING AND DISTRIBUTION IN RESPECTIVE COUNTRIES
Bangladesh / Nazira Ahmed, 67
Bangladesh / Anowarul Hoque Bhuiyan, 68
Bhutan / Dago Dorji, 70
India / Suresh Chand, 72
Indonesia / Cucu Kartini, 74
Iran / Fazel Ardeshir Larijani, 75
Laos / Bounphak Leuangilay, 77
Malaysia / Mohamad Bin Haji Mohd. Zain, 78
Maldives / Abdullah Shafeeu, 79
Mongolia / Tate Erekbai, 80
Myanmar / Mya Mya, 81
Nepal / Tej Bahadur Pant, 84
Pakistan / Syed Naim Akhtar, 85
Papua New Guinea / Jospeh P. Abaka, 88
Philippines / Beatriz R. Abiva, 90
Republic of Korea / Chung Jee-Seok, 92
Sri Lanka / Mohamad Rumi Izadeen, 94
Sri Lanka / H. M. Guneratne Banda, 97
Thailand / Suwadee Chongsatitwattana, 98
Vietnam / Tu Ngoc Anh, 99
Kenya / Asenath Bole Odaga, 100
APPENDIX
