"Before you begin, think about what you want to achieve. You will need to ask yourself a series of questions:
• Podcasts can ether be viewed/heard online or can be downloaded and transferred to an MP3 player. Think about your audience – is a podcast an appropriate medium for them? Would they be likely to download a podcast?
• What is your podcast about? In order to market it and prepare effectively you will need a clear and specific idea about what your podcast is trying to achieve? What makes your podcast different?
• Will you make an audio or a video podcast? You will need to think carefully about how you write the script – taking into account visual priorities for video podcasts and sounds for audio podcasts
• Where will you host it? From your own website or elsewhere?
• How will you attract listeners/viewers? Why would they be interested?" (Page 2)