Document details

Humanitarian Broadcasting in Emergencies: A Synthesis of Evaluation Findings

London: BBC Media Action (2015), 64 pp.

Series: Research Report, 7

"This synthesis of evidence suggests that BBC Media Action interventions have an important role to play in assisting people affected by crisis, and is consistent with other literature that highlights the role of media in providing accurate and reliable information in crisis. It highlights that, as with other forms of humanitarian assistance, mass media cannot fully meet people’s needs, and it works best alongside other interventions and actors, particularly locally based media broadcasters and other actors who can provide follow-up on issues raised and address locally specific issues and concerns." (Conclusion, page 56)