"Two major media revolutions transformed the humanitarian response to disasters facing the Arab Gulf States, namely the 1991 launch of Pan-Arab satellite TV channels, and the 2010 advent of social media. Drawing on her own professional experience, the author argues that both media revolutions have had positive effects on humanitarian response in GCC countries and the Arab region. She explores the impact of mainstream Pan-Arab satellite TV channels in successful fundraising through telethons and 24/7 news reporting, resulting in an increasing awareness of humanitarian needs. A new public understanding of accountability in the distribution of mobilized resources has also emerged. Obaid has detailed the use of social media and the connections forged between volunteers, donors, and the victims of conflict and disaster. Both facets of the media revolution have the potential to become more relevant and effective in raising awareness of humanitarian crises, delivering relief, and helping the victims recover. Technological empowerment and skills-based media training will facilitate media accessibility and use, and are the ways forward in creating sustained, effective, and timely humanitarian response in the Arab region, and beyond." (Introduction to part 6, page 304)