"The IDEAS Guide is for organisations and people who are doing small media and communication projects. It is designed to cater for a range of different skill levels in evaluation. It is ideal for project managers and team members responsible for reporting and evaluation, as well as any other participants who are interested in evaluation. The IDEAS Guide leads you through the process of designing a project, and thinking about the project’s evaluation. The guide is focused on how to do useful evaluation for learning and continual project improvement. To achieve this, it is important to think about the evaluation of the project as you design it, and to learn from evaluation during the implementation of the project. Focusing on what you can learn by carrying out a project is especially important when the project idea is new and innovative." (Introduction, page 5)