"In the end, impact assessment comes down to a dialogue—about goals; how news informs, connects and engages communities; and how best to maintain journalistic integrity in the process. That’s why we’ve created this guide, which features both conceptual perspectives for foundations and nuts-and-bolts advice for nonprofit news organizations. We hope you’ll begin by reading the side that’s most relevant to you, and then be drawn into the conversation by reading the other side. We also hope it sparks dialogue about your own projects—among staff, and between foundations and newsrooms." (Introduction)