"The impact framework is a set of tools and guidelines that helps to define targets for, track, and assess the impact of activities under the supported media projects in a clear and organised way; it can also be used for other media projects. Its methodology embraces a user-centric approach, links project activities to key performance indicators (KPIs) and outcomes, and helps to identify and collect data from the beginning to the end of the projects. The impact framework also allows the programme’s media outlet teams to assess risks, track projects’ progress towards established targets and, if necessary, correct their course in a timely fashion." (Page 3)