Document details

In Repressive Countries, Citizens Go 'dark' to Share Independent News

Washington, DC: Center for International Media Assistance (CIMA) (2017)

Series: CIMA Digital Report

"CIMA’s analysis of audience data from nearly 40 countries yields a statistically significant correlation between freedom of the press and reliance on dark social sharing: the more repressive the media environment, the more likely the audience is to access news through dark social. Even more illustrative of this trend, however, are some of the data points where that correlation seems the strongest, as in Turkey and Russia. In these cases, delving into incidents over the timeframe of the dataset, 2016, strongly suggests causation. Where independent news coverage is under attack, there are inevitably reverberations in how that news is accessed and shared." (Introduction)
Defining and Tracking Dark Social
Running the Numbers
Turkey: Post-Coup Crackdowns Push Citizens to Dark Social Platforms
Russia: A Shrinking Space for Independent Voices
What does this mean for independent, digital news producers in repressive environments?