"The Zimbabwe International Book Fair annual ‘Indaba’ in 2000 focused on a major weakness in the African book scene, that of marketing. Forty-three papers reflect the wide mixture of professionals involved from all parts of the book chain and the diverse nature of the theme. Papers from plenary sessions are included and thereafter papers are grouped into four parts: publishing, writing, scholarship and marketing, and policy and access. The sections on publishing include some (mostly very short) papers on book marketing and distribution in individual African countries, on marketing techniques, selling rights, market trends in the African book industry, and promoting cross-border book trade." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1491)