"This article provides a case study of an information campaign directed at people of Somali decent living in the worst hit district of Oslo, the capital of Norway. The Somalis were the immigrant group most affected by the COVID-19 in Norway during the first wave of the pandemic. The campaign used selected Somali-speaking ‘ambassadors’ as well as videos and network methodology to reach those within the Somali population who are least integrated into Norwegian society. The lessons learned from this case may both inform the theory of information campaigns and provide practical lessons learned for other groups in later high-risk information-need situations." (Abstract)