"Exiled Russian media persist as resilient voices for truth despite repression and funding cuts. Over the past year, the exiled media sector has faced several new restrictions in form of legal pressure on media teams, their audiences and advertisers. As YouTube traffic dropped significantly with about 60%, following the last year’s slowdowns, the Russian authorities put pressure on other platforms, for example, WhatsApp, requiring them to share users' data with FSB. Introduction of the state messenger MAX marked another step towards an attempt to reroute the consumers towards state-allowed content only. Despite unprecedented repression, financial hardship, and isolation, the Russian independent media in exile have demonstrated remarkable resilience, continuing to expose state abuses, inform audiences inside Russia, and strengthen democratic discourse abroad. Sustained international support and recognition of their role as part of Europe’s broader security and information ecosystem are now essential to ensure their survival and impact.
The abrupt withdrawal of U.S. funding in 2025 has severely undermined the stability of Russian independent media in exile. With the abrupt cuts in major U.S. funding sources, exiled Russian outlets have lost on average 6% of the funding as compared to the last year (when an average annual budget for a medium to large media was €902,778). This is a significant drop. However, comparing to the consequences faced by other countries, it is a smaller funding cut than expected. The media sector faces stronger competition as the media development intermediaries are themselves under the shutdown. Many media have been forced to downsize, cut projects, and rely on unstable ad-hoc grants, revealing both their extraordinary resilience and the fragility of their dependence on external support.
The Kremlin’s toolbox expands with growing investment into propaganda, censorship automation and sanctions against information consumers. As the Kremlin censorship has expanded to target content consumers, independent outlets lost about 22% of readership on their webpages. Additionally, the censors continued to introduce new legal restrictions for the advertisers collaborating with independent media, as well as to recognize the independent media as “foreign agents”, “undesirable organizations” and even “terrorists.” Meanwhile, the Kremlin increased its investments into propaganda machine with 7%, including the additional $65 million to Russia Today that targets foreign audiences; as well as innovated automated means of identify and flag an undesired content. Against this backdrop, supporting secure access to information and amplifying independent media must remain central to countering authoritarian disinformation and defending the right to alternative independent information.
Independent media innovate to maintain trust and engage audiences. Amid censorship, audience fatigue, and shrinking online space, the 63 Russian independent media in exile continue to reach millions by diversifying platforms, introducing more personalized content, and rebuilding trust through human-centered personalized journalism. Over the last year, the media have compensated the loss of audiences on their webpages via Instagram (+108%), TikTok (90%) and YouTube (+11%).
AI empowers exiled newsrooms while exposing new ethical and security challenges. As Russian independent media in exile navigate scarce resources and digital insecurity, artificial intelligence emerges as both a lifeline and a liability. AI currently empowers most of the media teams in exile, and assists in transcription, content creation, data collection for investigative reporting, data analysis, and audience engagement. Yet, AI also exposes the media to new challenges, such as security & privacy, verification & accuracy. Building collective AI literacy, shared standards, and secure innovation support would allow strengthening media resilience. " (Executive summary)