"The overall goal of the workshop was to find new and innovative ways in supporting media in increasingly challenging contexts and to enhance effectiveness of current approaches in order to boost democratisation processes and governance (principles such as citizen participation, efficiency in public service delivery and accountability). It sought specifically to get insights from different actors on: Potential, limitations and risks bilateral donors face when engaging with media; Experiences, lessons learned and best practices related to media engagement that can be inspirational to SDC; Potential and challenges of digital media; Options for currents programmes to reinforce and/or integrate the media sector into the existing governance portfolio." (Objectives, page 3)