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Internationalisation of China’s Television: History, Development and New Trends

In: Routledge Handbook of Chinese Media
Gary D. Rawnsley; Ming-Yeh T. Rawnsley (eds.)
London; New York: Routledge (2018), pp. 427-445

Signature commbox: 313:10-General 2018

"In general, the internationalisation of China's television in the past several decades can be divided into four intertwined paths. The first is importing media and cultural products from other countries, which initiated the exchange of China's television with the outside world, and so far is still popularly employed by all levels of Chinese television units. The second is coproducing television products with foreign media. The third is exporting television dramas to other countries; and the fourth, which demonstrates the new trend of internationalsiationof China's television, is an aggressive strategy of expanding China's media outlets and their informational and cultural products abroad." (Page 427)