Introduction: Interrogating audiences. Theoretical horizons of participation / Nico Carpentier and Peter Dahlgren, 7
The concept of participation: If they have access and interact, do they really participate? / Nico Carpentier, 13
Social capital: Between interaction and participation / Manuel Jose Damasio, 37
Applying genre theory to citizen participation in public policy making: Theoretical perspectives on participatory genres / Marie Dufrasne and Geoffroy Patriarche, 61
Parameters of online participation: Conceptualising civic contingencies / Peter Dahlgren, 87
Competing by participation: A winning marketing tool / Nora Nyir., Tamas Csordas and Dora Horvath, 111
Mediated public voices need theory to be heard / Nurcay Turkoglu, 141
When the museum becomes the message for participating audiences / Pille Pruulmann-Vengerfeldt and Pille Runnel, 159
A critical analysis of two audience prototypes and their participatory dimensions / Miroljub Radojkovi and Ana Milojevi, 181
The participatory turn in the publishing industry: Rhetorics and practices / Francesca Pasquali, 203