"This report builds off research conducted in Czechia, Romania, and Serbia by an international team of media experts. The research aimed to identify inspiring and impactful ways that the private sector in these countries is engaging in efforts to counter disinformation and bolster independent journalism. It sought to draw out what motivates the business community to meaningfully support information integrity, and what prevents greater involvement of this group." (Page 1) [...] "The research identified one promising example of a pooled fund created to support independent journalism—the Endowment Fund for Independent Journalism (NFNŽ) in Czechia. Established in 2016 by 12 businessmen who were all part of a local business club, the NFNŽ emerged as a reaction to the negative impact that oligarchization of the Czech media had begun to exert on the country’s democracy, a common concern of all its founders. The declared goal of the endowment’s founders is to maintain media pluralism and independence in Czechia, which they view as a key condition for meaningful political deliberation. The endowment has played a key role both in the philanthropic and journalistic communities in Czechia. A set of internal governance mechanisms ensures transparency of the fund’s actions and accountability of its decisions. As a result of the rigorous procedures, the NFNŽ has attracted financial contributions from around 200 small business donors. The endowment has played a central role in strengthening the health of the local journalistic culture by financing 110 journalistic initiatives to date that received a combined CZK 31 million ($1.4 million). Its projects aim to improve the work of various media outlets, such as the launch of a podcast section by Deník N. The fund also promotes independent journalism in the country. Since 2018, the endowment has organized the Journalist Forum, an annual event that has become the go-to networking venue for many of the country’s journalists." (Page 13)