"International media development and media support is often structured and planned without taking into account the current and future position of media as economic subjects and their long term sustainability and development opportunities. Sida’s policy to engage and involve private sector actors in international development efforts and WAN-IFRA’s unique position as a media trade organisation with a human rights mandate, has resulted in a partnership between Sida and WAN-IFRA to work together in advancing media development and press freedom worldwide [...] This event is the beginning of an initiative to establish a systematic and holistic approach to assistance to financially viable independent media in developing markets." (Foreword)