"To attain gender equality as a long-term objective, a multi-layered strategy and action is required. In that process, media are a part of the problem, as well as they are a part of the solution. While it has been well established that media organizations can play an influential role in contributing to transformation and change in society, they also reflect the forms and patterns of prevailing societal values. In brief, by supporting media, USAID can further the implementation of gender-specific objectives through a dual-track approach that focuses on (1) improving the enabling environment for female journalists; and (2) facilitating production and dissemination of gender-sensitive content implemented through “media for development” and/or “media development” program strategies." (Recommendation, page 19)