"Bhutanese journalists view their professional roles in very similar ways to Western journalists. The reason for this can partly be found in Bhutan’s effort to orientate its media on the media of Western democracies and therefore emphasize the “detached watchdog” role. “Report things as they are” (79.8%), “Be a detached observer” (73.3%) and “Provide analysis of current affairs” (73.0%) rank very highly amongst Bhutanese journalists. The “detached watchdog” role, however, is interspersed with a keen awareness of having to involve Bhutan’s population in the new form of democracy. “Let people express their views” (76.7%), “Educate the audience” (73.0%), “Provide information people need to make political decisions” (72.2%) and “Motivate people to participate in political activity” (66.7%) rank almost as highly as being a an information provider." (Journalistic roles, page 2)