"Malawian journalists are ambivalent in their roles. They perceive themselves as faithful reporters and objective analysts of current affairs, who not only help their audiences make informed decisions, but also give voice to the people (see Table 1). They also perceive themselves as monitors and scrutinizers of political leadership and business. This approach would classify Malawians journalists as operating within the Occidental/Western journalism framework. However, the same journalists also see themselves as advocates for social change, supporters of national development, motivators of popular political participation, and educators of their audiences. More than half of the respondents stuck to their traditional roles of providing advice, orientation and direction for daily life as well as providing entertainment and relaxation. While the Malawian journalists portray themselves as professionals with the mission to contribute positively to national governance and promote social change, they avoid being adversaries of their government or promoters of political leadership." (Journalistic roles, page 2)