"With regards to professional role orientations, journalists in the UAE found it most important to educate the audience, to influence public opinion, to promote tolerance and cultural diversity, to tell stories about the world, and to support government policy. Still, more than two out of five respondents found it important to convey a positive image of political leadership, to provide the kind of news that attracts the largest audience, to report things as they are, to support national development, to provide analysis of current affairs, to be an adversary of the government, to provide information people need to make political decisions, to let people express their views, and to provide advice, orientation and direction for daily life. Other roles were supported by only a minority of respondents. Following traits belong to these roles: monitoring and scrutinizing political leaders, setting the political agenda, monitoring and scrutinizing business, motivating people to participate in political activity, being a detached observer, advocating for social change, as well as providing entertainment and relaxation." (Journalistic roles, pages 1-2)