"While community media audiences and broadcasters have themselves been the subject of research, how a sense of community identity is created through content production is less understood. This article details a critical discourse analysis of programming from ten different community radio stations within the same geographic location. The findings of this research reveal the very different approaches that stations take to developing a mediatized community identity. Several stations approach identity expression by engaging in overt performances of ‘localness’, while the growing influence of commercialization was also observed among many stations. What this research highlights is that the performance of community identity on community radio is integral in shaping the listening communities, as well as delineating community radio from its commercial and state-run counterparts." (Abstract)