Keith's Radio Station: Broadcast, Internet, and Satellite

John Allen Hendricks, Bruce Mims

Burlington, Mass.: Focal Press, 9th ed. (2014), xxv, 503 pp.

Contains glossary pp. 479-492, index

ISBN 9780240821160 (pbk)

Signature commbox: 30-Management-E 2015

State of the Fifth Estate
Station Management
Programming
Sales
News
Research
Promotion
Traffic and Billing
Production
Engineering
Consultants and Syndicators

Topics:

Audience Research: Planning & Implementing Surveys Radio Advertising Radio Broadcasting Equipment & Technologies Radio Management Radio Marketing, Branding & Promotion Radio News Radio Production Equipment & Technologies Radio Production Skills Radio Programming, Programme Structures & Schedules Radio Stations

Document Type:

Textbooks