"In contrast to most recent studies focusing on how ICT and new media were catalysts for the 2007/08 post-election violence, this article will shed light on the role of Kiswahili and social media in the process of fostering participation in the 2013 general election campaigns. It takes a closer look at how the use of Kiswahili and mobile phones has shaped citizen engagement by offering new forms and spaces of expression. It will give insight into evolving digital practices of political communication during the 2013 general elections in Kenya." (Abstract)