Launching a Paywall: What You and Your Team Need to Know
Key Guidance
New York; Prague: Media Development Investment Fund (MDIF) (2018), 39 pp.
Series: MDIF Media Advisory Services: Guide, 2
How to Think About Paywalls, 6
What Kind of Paywall and Subscription Model Is Right for You? 8
Technical Aspects: What Software Will you Need, 14
Pricing Strategies, 24
Marketing And PR: How to Persuade People To Pay, 30
What Kind of Paywall and Subscription Model Is Right for You? 8
Technical Aspects: What Software Will you Need, 14
Pricing Strategies, 24
Marketing And PR: How to Persuade People To Pay, 30
