"1. Pakistan has experienced and responded to floods for decades: support and build on existing systems, networks and experiences that are widely trusted [...] 2. People need information now, to make critical decisions for themselves and their families and to protect what they still have [...] 3. Cash is likely to be the primary response to the floods: invest early in communication and community engagement to increase its impact [...] 4. Diversifying languages will be key [...] 5. Understand how information flows to, from and within communities: no two individuals are the same, so be sure to explore different ways to reach people [...] 6. Remember that it is easy to exclude people from communication: pay special attention to the needs of vulnerable and marginalised groups." (Pages 2-6)