L'essor de la communication en Chine: Publicité et télévision au...

L'essor de la communication en Chine: Publicité et télévision au service de l'economie socialiste de marché

Dominique Colomb

Paris: L'Harmattan (1997), 268 pp.

Contains illustrations, tables, acronyms

Series: Champs Visuels

ISBN 2-7384-5000-8

Signature commbox: 313:40-Colomb

Topics:

Advertising Advertising Agencies Commercial Television Consumption, Consumer Behaviour, Consumerism Economic Conditions Influence of Media on Politics Media, Mass Media Propaganda Public Relations Socialism Society State Television

Countries:

China