"There is evidence that [the radio drama series] 'Life in Lulu' had a strong impact on women’s attitudes and inspired female listeners to resolve conflicts non-violently and encourage others to do the same. This seems to be driven by having characters that are engaging to women and storylines that challenge traditional gender roles and model more balanced power dynamics between men and women. However, the drama had less impact on shifting the attitudes of men in relation to the role of women in decision-making and conflict resolution. Gender norms related to decision-making within and outside the home are particularly ‘sticky’ and difficult to change." (Conclusion)