"The guide is not about how to use media for public relations or fund-raising purposes; it focuses on working with media to share useful and actionable information with communities affected by crisis. Humanitarians call this kind of communication different things: “community engagement”, “communication with communities”, “beneficiary communication” or “humanitarian communication”. They all mean the same thing: harnessing the power of communication to save lives. The focus is on local and national media because, if you want to reach local communities you need to go through local channels, which can provide specific, localised information and are in close proximity to their audiences." (Introduction)