Document details

Making Big Tech Pay for the News They Use

Washington, DC: Center for International Media Assistance (CIMA) (2022), 20 pp.
"This report analyzes the evidence and justification for these various policies and examines the implications for news media in low-income and developing countries. It identifies the particular challenges that countries with small markets, weak currencies, less stability, and less press freedom face in pursuing the policies outlined in this report, underscoring the importance of a coordinated global approach." (Introduction, page 2)
Journalism's AdTech Problem, 3
Rebalancing the Relationship between News Media and Big Tech: Three Policy Options, 5
The Link between Traffic and Revenue, 12
Discussion and Recommendations: Overarching Challenges to Redressing Regulatory Disparity, 14