"This handbook has been produced by the World Association of Newspapers and News Publishers (WAN-IFRA) to help media managers successfully manage diverse teams, with a focus on gender diversity. It is hoped that it will assist managers to be more gender 'aware' in their day to day management decisions. There can be an assumption that media managers already know how to deal with gender issues but as experience has shown, this is not always the case. Media managers are expected to make decisions that are gender aware and yet they themselves may not have been exposed to any meaningful information or training on how to successfully manage diversity. This obviously is a Catch 22 situation where on one hand we have media managers that are not well equipped with gender information, while on the other hand the same media managers are expected to lead and champion the gender diversity programmes in their organizations and hopefully create a working environment of gender equality, balance and equity. There are many organizations that are doing great work on gender equality in the media such as Gender Links, UNESCO, UNDP and others. This handbook relies on some of these excellent resources. This handbook is intended to provide a short-hand to media managers on practical approaches to managing diversity." (Preface)