Marketing de periódicos y revistas

Fernando Montero Rodríguez

Madrid: Pirámide;ESIC Editorial (2005), 358 pp.

Contains bibliogr. pp. 355-358

Series: Marketing Sectorial

Signature commbox: 20-Management-S 2005

Topics:

Advertising Sales Management Audience Segmentation, User Typologies, Personas Magazines Press Distribution Press Marketing, Branding & Promotion

Countries:

Spain

Document Type:

Textbooks