Marketing for Congregations: Choosing to Serve People More Effectively

Norman Shawchuck, Philip Kotler, Bruce Wrenn, Gustave Rath

Nashville: Abingdon Press (1992), 424 pp.

Contains illustrations, index

Signature commbox: 10-Religion-E 1992

Topics:

Church Marketing Church Public Relations Fundraising Market Research Market Segmentation Target Groups

Countries:

USA

Document Type:

Guides, Toolkits, Manuals