Marketing político: Campañas, medios y estrategias electorales

Gustavo Martínez-Pandiani

Buenos Aires: Ugerman Editor (1999), 202 pp.

Contains illustrations, tables, bibliogr. pp. 197-202

Signature commbox: 209:99-Martínez-Pandiani

Topics:

Election Campaigns Marketing & Branding Media, Mass Media Political Communication Public Relations

Countries:

Argentina