Marketing Social Change: Changing Behavior to Promote Health, Social...

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Alan R. Andreasen

San Francisco: Jossey-Bass (1995), xx, 348 pp.

Contains illustrations, bibliogr. pp. 321-337, index

ISBN 0-78790137-7

Signature commbox: 10-Development-E 1995

Topics:

Behaviour Change Communication Development Communication, Communication for Development (C4D) Social Marketing

Document Type:

Textbooks