"A manual intended for the Indian journalist or layman needing quick information on a variety of aspects, but also useful to non-Indians as a guide to the state of the art in India. Along with information about techniques which are similar everywhere Metha also covers those specific to India for mass communication, print media, broadcasting, audio-visual media, news agencies, advertising, newspaper organization, press and public relations, professional organizations, press council, freedom and law of the press, research, and education. There is also a chronology of development of mass communication in India. Appendixes include a bibliography, commercial broadcasting code, excerpts from Code of Ethics for Advertising, rules for accreditation of news media representatives, procedure for starting newspapers and periodicals, universities/colleges and institutions conducting courses in journalism, and a selected list of Indian periodicals on mass communication." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 295)