Mass Communication: Principles and Concepts
New Delhi et al.: CBS Publishers & Distributors, 2nd ed., reprint (2016), 844 pp.
Contains index
Signature commbox: 10-General-E 2016
1 Introduction to communication
2 Introduction to mass communication
3 Journalism
4 Broadcast media
5 Advertising and public relations
6 Press laws and media ethics
7 Media research and organizations (audience research methodologies for media; government information systems)
8 New media technologies (media technologies; world media scenario)
9 Photography and photojournalism
10 Recent trends in mass communication (cyber journalism; event management)
2 Introduction to mass communication
3 Journalism
4 Broadcast media
5 Advertising and public relations
6 Press laws and media ethics
7 Media research and organizations (audience research methodologies for media; government information systems)
8 New media technologies (media technologies; world media scenario)
9 Photography and photojournalism
10 Recent trends in mass communication (cyber journalism; event management)
