"If it is necessary for a newspaper to cater for all types of readers, those columns which are read only by a small minority should not necessarily be sacrificed to the very popular columns — There is then a real danger that faithful readers will be abandoned in favour of marginal readers — Stability in the number of readers is often the result of offering a great variety of items." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 681, topic code 010, 110.5)