"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents was selected [...] This report is divided into three sections: Chapter 1 - Mass Media Access and Use: Common determinants of access (such as regional distribution, income, and available infrastructure); key issues in Zambians' media use habits, particularly use differences between designated "opinion leaders" and the general population. Chapter 2 - Barriers to Media Access and Use: Profiles of those Zambians lacking access to various mass media; analysis of obstacles to access. Chapter 3 - Media Outlet Preferences in Radio and Television: Audience and programming profiles of specific media outlets." (Page 5)