"According to this paper, many media businesses lack management skills and experience in developing effective business models. "Compounding this is a lack of media development assistance targeted to media managers, the expansion of economic constraints on media businesses, and a lack of access to investment capital", says the executive summary, and concludes that "this naiveté about the business side poses a significant risk to the sustainability of independent news media. At the same time that audiences are growing, they are also increasingly decoupled from advertising, traditionally the largest and most easily accessible form of revenue supporting news media. Whether a market is growing or declining, this trend threatens to undermine the ability of independent media to fund news reporting." (commbox)
Where’s the Money? 7
Business Development and Business for Development 9 A Critical Gap: Lack of Knowledge of Business Customers, 10
Legacy Versus Digital: Is There a New Model? 12
Examples From the Media Marketplace, 15
The MDLF: Investing in Media and People, 15
In Tanzania: Doing What We Do, Better, 18
In Colombia: Building Out a Media Brand, 18
Globally: “Investigative Journalism Is Expensive”, 20
In Burma: How Governments Use Business Practices to Limit Independent Media, 23
In Malaysia: “Audiences Are Moving Online, Revenues Are Not”, 25
In India: Building New Business and Media Models in Low-Income Areas, 27
Recommendations, 30