Document details

Mayardit FM Audience Survey

BBC World Service Trust (2011), 47 pp.
"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayardit FM with information on audience needs and preferences, to help the station serve its audience better, and to collect data on audience radio listening behaviours including listening times and competitor stations." (Introduction)