"This document reports on the construction and operationalisation of a proposed annual Media Sustainability Barometer (MSB). The MSB is a quantitative index offered as a tool to both measure and monitor the media ecosystem, in terms of its sustainability across key contributing forces - and much more. This tool has the power to model how changes in the ecosystem impact on media sustainability in specific countries or blocs, and also to estimate how the media environment impacts on other spheres of society, including those identified in the UN Sustainable Development Goals. As such, it addresses the gap in existing initiatives, by bringing together mixed-source media viability indices proposed by UNESCO, Deutsche Welle Akademie and others, into one objectively derived quantitative index. In doing so, it offers the opportunity to analyse and understand the complex dynamics amongst spheres of society that shape, and are shaped by, a sustainable, pluralistic and diverse media sector." (Executive summary)

"The six factors are: 1. Political environment (e.g., control of corruption; political stability; strength of governance; voice and accountability; regulatory quality)
2. Economic environment (e.g., GDP; GDP growth; foreign investment; employment; public investment)
3. Social environment (e.g., gender equality; inclusiveness; Human Development Index (education; per capita income; life expectancy))
4. Technological and digital environment (e.g., internet and mobile penetration; innovation and digital transformation (the ratio of digital revenues to overall revenues)
5. Legal environment (e.g., rule of law; peaceful societies; civil liberties; quality of judicial processes)
6. Media environment (e.g., press freedom; innovation; trust; journalistic autonomy; plurality; influence and advocacy)." (Page 2)