Media and Communication Theory in Africa
Cham: Palgrave Macmillan (2023), xxii, 340 pp.
Contains figures, index
ISBN 978-3-031-14717-3 (ebook); 978-3-031-14716-6 (print)
"This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa." (Publisher description)
Normative Press Theories and the Revisiting of Media Roles in Africa's Changing Socio-economic and Political Contexts / Toyosi Olugbenga Samson Owolabi, 1
Theorising African Journalism: The Reportage of China's Maritime Silk Road Initiative in Four African Newspapers / Cornelius B. Pratt and Ibanga Isine, 23
Legislative Control and Native Metaphors in Social Media Interactions in Africa: Making Liberal Press Theories Functional in the Continent / Melchizedec J. Onobe, Desmond Onyemechi Okocha, and Barigbon Gbara Nsereka, 45
Understanding Critical and Cultural Theories: An African Perspective / Moses Ofome Asak, 71
Towards an Alternative Model: Theorising Newspaper Reviews as Secondary Gatekeeping by Broadcast Stations in Africa / Babatunde Raphael Ojebuyi, 105
Theories from the Communication Field: A Family Communication Perspective / Amarachi Dooshima Simon and Olugbenga Elegbe, 125
Media and Public Opinion in West Africa: An Interplay of Agenda Setting, Agenda Building and Framing Theories / Olanrewaju O. P. Ajakaiye, Ojeka-John Rachael, Gbenga Owoeye, Kehinde Abdul-Afees Ayantunji, Jubilee T. Apalowo, and Oluwakemi E. Akerele-Popoola, 151
Exploring 'Omniscience Theory' as a Theoretical Framework in Journalism Practice / Obiorah I. Edogor, Olusola Oyero, and Mercy I. Obichili, 181
Application of Theories in Film Techniques and Production in Africa / Lawrence Akande, 201
Espousing a Multi-sieve Model for Conflict-Sensitive Reporting in Africa / Oludare Ebenezer Ogunyombo, 223
Theorizing the Power of Celebrities in the Media Landscape of Africa / Nelson Okorie, 245
Health Communication Models, Theories and their Applications in Africa / Charity A. Ben-Enukora, 257
The Role of the Media in the Management of Pandemic Situations in Africa. An Application of Selected Health Communication Theories / Juliet W. Macharia, 295
Contextualizing the Technology Acceptance Model for Application in Health Communication in Africa / Jeremiah M. Nganda, 321
Theorising African Journalism: The Reportage of China's Maritime Silk Road Initiative in Four African Newspapers / Cornelius B. Pratt and Ibanga Isine, 23
Legislative Control and Native Metaphors in Social Media Interactions in Africa: Making Liberal Press Theories Functional in the Continent / Melchizedec J. Onobe, Desmond Onyemechi Okocha, and Barigbon Gbara Nsereka, 45
Understanding Critical and Cultural Theories: An African Perspective / Moses Ofome Asak, 71
Towards an Alternative Model: Theorising Newspaper Reviews as Secondary Gatekeeping by Broadcast Stations in Africa / Babatunde Raphael Ojebuyi, 105
Theories from the Communication Field: A Family Communication Perspective / Amarachi Dooshima Simon and Olugbenga Elegbe, 125
Media and Public Opinion in West Africa: An Interplay of Agenda Setting, Agenda Building and Framing Theories / Olanrewaju O. P. Ajakaiye, Ojeka-John Rachael, Gbenga Owoeye, Kehinde Abdul-Afees Ayantunji, Jubilee T. Apalowo, and Oluwakemi E. Akerele-Popoola, 151
Exploring 'Omniscience Theory' as a Theoretical Framework in Journalism Practice / Obiorah I. Edogor, Olusola Oyero, and Mercy I. Obichili, 181
Application of Theories in Film Techniques and Production in Africa / Lawrence Akande, 201
Espousing a Multi-sieve Model for Conflict-Sensitive Reporting in Africa / Oludare Ebenezer Ogunyombo, 223
Theorizing the Power of Celebrities in the Media Landscape of Africa / Nelson Okorie, 245
Health Communication Models, Theories and their Applications in Africa / Charity A. Ben-Enukora, 257
The Role of the Media in the Management of Pandemic Situations in Africa. An Application of Selected Health Communication Theories / Juliet W. Macharia, 295
Contextualizing the Technology Acceptance Model for Application in Health Communication in Africa / Jeremiah M. Nganda, 321
