Adventures in Media and Cultural Studies: Introducing the KeyWorks / Douglas M. Kellner and Meenakshi Gigi Durham, ix
PART I. CULTURE, IDEOLOGY, AND HEGEMONY
Introduction to Part I, 3
1 The Ruling Class and the Ruling Ideas / Karl Marx and Friedrich Engels, 9
2 (i) History of the Subaltern Classes; (ii) The Concept of "Ideology"; (iii) Cultural Themes: Ideological Material / Antonio Gramsci, 13
3 The Work of Art in the Age of Mechanical Reproduction / Walter Benjamin, 18
4 The Culture Industry: Enlightenment as Mass Deception / Max Horkheimer and Theodor W. Adorno, 41
5 The Public Sphere: An Encyclopedia Article / Jürgen Habermas, 73
6 Ideology and Ideological State Apparatuses (Notes Towards an Investigation) / Louis Althusser, 79
PART II. SOCIAL LIFE AND CULTURAL STUDIES
Introduction to Part II, 91
7 (i) Operation Margarine; (ii) Myth Today / Roland Barthes, 99
8 The Medium is the Message / Marshall McLuhan, 107
9 The Commodity as Spectacle / Guy Debord, 117
10 Introduction: Instructions on How to Become a General in the Disneyland Club / Ariel Dorfman and Armand Mattelart, 122
11 Base and Superstructure in Marxist Cultural Theory / Raymond Williams, 130
12 (i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break / Dick Hebdige, 144
13 Encoding/Decoding / Stuart Hall, 163
14 On the Politics of Empirical Audience Research / Ien Ang, 174
PART III. POLITICAL ECONOMY
Introduction to Part III, 197
15 Contribution to a Political Economy of Mass-Communication / Nicholas Garnham, 201
16 On the Audience Commodity and its Work / Dallas W. Smythe, 230
17 A Propaganda Model / Edward Herman and Noam Chomsky, 257
18 Not Yet the Post-Imperialist Era / Herbert I. Schiller, 295
19 Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy / Eileen R. Meehan, 311
20 (i) Introduction; (ii) The Aristocracy of Culture / Pierre Bourdieu, 322
21 On Television / Pierre Bourdieu, 328
PART IV. THE POLITICS OF REPRESENTATION
Introduction to Part IV, 339
22 Visual Pleasure and Narrative Cinema / Laura Mulvey, 342
23 Stereotyping / Richard Dyer, 353
24 Eating the Other: Desire and Resistance / bell hooks, 366
25 British Cultural Studies and the Pitfalls of Identity / Paul Gilroy, 381
26 Under Western Eyes: Feminist Scholarship and Colonial Discourses / Chandra Talpade Mohanty, 396
27 Hybrid Cultures, Oblique Powers / Néstor García Canclini, 422
PART V. THE POSTMODERN TURN AND NEW MEDIA
Introduction to Part V, 447
28 The Precession of Simulacra / Jean Baudrillard, 453
29 Postmodernism, or the Cultural Logic of Late Capitalism / Fredric Jameson, 482
30 Feminism, Postmodernism and the "Real Me" / Angela McRobbie, 520
31 Postmodern Virtualities / Mark Poster, 533
32 Quentin Tarantino's Star Wars: Digital Cinema, Media Convergence, and Participatory Culture / Henry Jenkins, 549
PART VI. GLOBALIZATION AND SOCIAL MOVEMENTS
Introduction to Part VI / 579
33 Disjuncture and Difference in the Global Cultural Economy / Arjun Appadurai, 584
34 The Global and the Local in International Communications / Annabelle Sreberny, 604
35 The Processes: From Nationalisms to Transnationalisms / Jésus Martín-Barbero, 626
36 Globalization as Hybridization / Jan Nederveen Pieterse, 658
37 (Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Television / Joseph Straubhaar, 681
38 Oppositional Politics and the Internet: A Critical/Reconstructive Approach / Richard Kahn and Douglas M. Kellner, 703