"Many modern new religions in Japan, by using the mass media in their missionary work, managed to increase their influence on society in a very short time. With time, their use of media has also diversified, now covering all available formats: newspapers and journals, radio and TV, CS and video, the Internet and even smart phones. One of the characteristics of modern new religions is that they are associations composed of people bound by a common purpose rather than by shared blood or territory on which the traditional religions of Shrine Shinto and Sectarian Buddhism were established. It is this new principle of association that allowed new religions such as Soka Gakkai, Rissho Koseikai, Reiyukai, Tenrikyo and Shinnyoen to quickly gain more than a million followers." (Abstract)