"The paper analyses the relation between media and the Eastern Orthodox religion - the dominant religion in Romania. We will examine three contexts: (1) the existing sociological theories on religion and their relevance for understanding the Orthodox world today, (2) the religious media and (3) the secular media in Romania. The paper argues that the relationship between media and religion in the Eastern Orthodox world is difficult to explain using the nowadays theoretical framework of the sociology of religion. Therefore, we choose to use the „religious publicization" hypothesis in our attempt to explain the increasing use of religious symbols and themes, in the Romanian public sphere." (Abstract)